Marriott and Starbucks Partner to Enhance Loyalty Programs
Exciting News for Marriott Bonvoy and Starbucks Rewards Members
Marriott Bonvoy and Starbucks have announced a new partnership that brings added benefits to their loyalty members. This collaboration allows members to link their accounts and earn points that can be redeemed for both hotel stays and free coffee, expanding the perks available to Marriott's 203 million members.
Key Highlights:
- Enhanced Loyalty Benefits: Marriott Bonvoy and Starbucks Rewards members in the U.S. can now link their loyalty accounts. This integration enables members to earn Starbucks stars towards free beverages and other rewards, as well as Marriott Bonvoy points applicable across Marriott’s 30-plus brands and experiences.
- Record Membership Engagement: As of March, Marriott Bonvoy boasts 203 million members, with record-high member participation in global room nights, as noted by CEO Anthony Capuano during the Q1 earnings call.
Exciting Opportunities for Linked Accounts:
- Double Points: Members with linked accounts can earn double Starbucks stars at Starbucks locations during their stay at Marriott Bonvoy-participating hotels.
- Marriott Bonvoy Weeks: Throughout the year, during Marriott Bonvoy Weeks, members can earn 100 Bonvoy points by making three purchases at participating Starbucks locations. The first of these special weeks kicks off on July 8.
- Exclusive Experiences: Later this year, members can look forward to unique coffee- and travel-themed experiences on Marriott Bonvoy Moments. This platform has previously offered exclusive events such as a Taylor Swift-themed experience.
- Sweepstakes and Prizes: Linked account holders can enter sweepstakes to win a variety of prizes, including the grand prize of a trip to one of the Starbucks Reserve Roasteries in Seattle, Milan, or Tokyo.
- Special Cocktails: Starbucks Reserve Locations in Seattle, Chicago, and New York will introduce a new cocktail, the Starbucks Reserve Siciliano for Marriott Bonvoy, available exclusively to loyalty members.
Building on Success:
This partnership with Starbucks follows Marriott’s recent launch of the MGM Collection with Marriott Bonvoy, which has already exceeded expectations according to MGM Resorts International CEO Bill Hornbuckle. Additionally, Marriott promoted its loyalty program with a March Madness-themed marketing campaign earlier this spring.
Marriott’s collaboration with Starbucks is a strategic move to offer more value and exclusive experiences to its members, strengthening its position as a leader in the hospitality industry.









